The rise in the sales of counterfeit brands: The case of Turkish consumers
Counterfeit brands, purchasing decision, consumer motivation, brand prestige.
[View Abstract] [View PDF] pp. 1-6 (273 KB)What motivates people to search online? Antecedences and comparisons among different buyers
Jin-Yi Yeh , Wen-Shan Lin *, Chun-Hsien Wang and Yen-Chu Hsu
[View Abstract] [View PDF] pp. 1-11 (465 KB)