Edson Talamini* and Guilherme Cunha Malafaia
In the last decade, Brazil has been characterized as a new and important player in the world pork meat market. Enlarging its participation and confirming the status of important world competitor will be necessary to observe the international quality standards and to assure the food safety as demanded by foreign consumers, which became still more critical in the last time, after the events related with food contaminations. In that context, the present study aims to measure the levels of availability and effective implementation of programs related to the traceability, transparency and assurance systems (TTA Systems) and to compare the Brazilian results with other important countries, like Europeans, United States and Australia. To reach the objective, a survey research was accomplished with the main actors of the Brazilian exporter pork meat chain (BEPMC), applying the obtained data to the Liddell and Bailey’s Model. Results show that Brazil and Australia/New Zealand are in an intermediary position when compared with top ranked European countries as United Kingdom and Denmark. On the other hand, Brazil obtained a higher score than United States, Canada and Japan. The main conclusion is that, although Brazil possesses a reasonable level of availability of TTA Systems, there is a lot to be done by the BEPMC actors in the sense of implementing those programs throughout the pork meat chain as a way to properly assure food safety and enlarge its market share by accessing countries with higher quality and safety standards.
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