Presentation of women in sexual role influence by television and its entertainment programmes

Abstract

Ch. Aqeel Ashraf, Muhammad Ijaz Ahmad, Salman Amin

The study explores the women portrayal in sexual roles influential by TV and its entertainment programs. Current research has also been formulated to examine the presentation of women in powerful, independent and successful roles are perceived as more as adoption of different styles and accessories. A detailed questionnaire was prepared to collect and document perceptions of the female viewers through a sample of 360 viewers of television entertainment programs. The findings reveal that female viewers take keen interest in dramas, music shows and award shows. Among entertainment programs, dramas are the prime choice of viewers. Consequently, viewers get influenced from the women models and actresses in the adoption of dressing, hair styles and make up. Moreover, findings reveal that the viewers considered the portrayal of women models and TV actresses in contradiction to the religious norms. However, the portrayal of women models and TV actresses seems to be equated with the cultural norms. Resultantly, viewers perceive the portrayal of women models and TV actresses more appealing in the successful roles than that of sexual roles.