It is the practice of intentionally disseminating negative data about someone or something to aggravate the mentioned public image.
Intentional transmission of such information can be motivated either by the campaigner's honest desire to warn others against the real dangers or shortcomings mentioned, or by the campaigner's deceptive ideas about ways of winning against an honest competitor in political, business or other spheres of competition. Even so, if it can be proven that the mudslinging claims are right, mudslinging takes on the moral dimension of the responsibility of an adversary to serve the common good by revealing the other candidate's weakness.
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