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Gratification derived by house buyers on housing projects

Abstract

Ryan Muhammad, Nmirul Najwa, Haziq Ethan

This paper attempts to develop an extended conceptual framework of house buyers’ satisfaction in Malaysia. This study employs the Expectancy Disconfirmation Paradigm Theory (EDP), the Purchase Buying Behavior Model and the Gap Analysis Model. Essentially, the extended conceptual framework is proposed and a proper direction for further study is also provided. Product and service quality, price, location, delivery system and house buyers’ characteristic are modeled as constructs that influence house buyers’ satisfaction

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