Abstract

Sadiq Umar

Awareness is the collection, identification, organization, and interpretation of sensory information in order to represent and understand the environment. All awareness involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves light striking the retinas of the eyes, smell is mediated by odor molecules and hearing involves pressure waves. Perception is not the passive receipt of these signals, but can be shaped by learning, memory, and expectation. Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input. The "bottom-up" processing is basically low-level information that's used to build up higher-level information (i.e. - shapes for object recognition). The "top-down" processing refers to a person's concept and expectations (knowledge) that influence awareness. This study is an attempt to identify the awareness and approach towards Tupperware products among consumers and dealers. Tupperware products are more likely among the various cadres of customers. It is an attempt to measure the awareness about Tupperware products.