Hassan Mehrmanesh* and Allaverdi Taghavi
European foundation for quality management (EFQM) excellence model has been suggested by 14 European companies in 1988. It has been several years that this model has also been used by Iranian industry officials namely, ministry of the industry of the Islamic Republic of Iran to recognize and solve the problems of Iranian organization. In this model, evaluating is done by qualitative variables but there are some criticisms to this model firstly, qualitative variables cannot be scored by numbers secondly, EFQM model is only an assessing activity but does not offer any improving plan afterwards. This paper suggests that for removing these criticisms that scoring must be done from areas to address and final assessment must be done by the evidential reasoning approach. Improvable areas must be recognized after finalizing assessment and must be classified into two major groups; simple and significant. Significant improvable areas must be prioritized and then put into action in order to organization reach to higher excellence during next years. The consequences of research show that although, the weight of sub-criteria and areas to address are equal in the model, however, it is not equal.
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