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Features of rendering pharmaceutical support at the pharmacies during trading over the counter medicines

Abstract

R.M. Ziyamukhamedova1*, Kh.S. Zaynutdinov2, M.Y. Saidova2

When choosing OTC drugs in a pharmacy, consumers often come to the aid of pharmacists. Choosing the right consumer depends on the pharmaceutical help they provide. We focused on the study of pharmaceutical care and its features in the sale of non-prescription drugs. To accomplish this goal, a method of sociological research was used - a survey. Special questionnaires for pharmacists were compiled and distributed among pharmacies. The analysis examined the socio-demographic characteristics of specialists, knowledge and professional experience, factors affecting them in the sales process, as well as the current state of pharmaceutical support. We believe that it is advisable to provide specialized information ICT to pharmacies in order to expand access to qualified pharmaceutical care.

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